These circumstances can play right
There are certain times in a person's life where they will need cosmetic dentistry more than ever.Career change. And you are correct.Buying a home. The easiest way for you to assess these times of need are based on a person's life stages.Owning a small business. In fact, those that will care about their appearance the most, come from the families that have material goods, and disposable incomes.
Here is a list of some particular life events:Graduating high school..Renting a place.Where to find them: There are plenty of ways to target this crowd.Factor number two is the money factor.Buying a car. I would be lying if I told you these were the richest people ever, but two very important factors are at work here:Factor number one is the fact that everyone wants to look good in his or her senior pictures.
High school graduation..) but based on psychographics.There are plenty more life stages I could list, but for sake of being brief, the list above will serve as a good starting point.Planning for college.Getting out on your own.Finding a job.. You can purchase lists like the ones military recruiters get.I'm going to choose two separate events that go relatively un-marketed, yet both represent a huge part of the current population, and they are very "persuadable." High School Seniors - If you don't know when high school seniors get their pictures taken, FIND OUT!
Usually this is August or September of their senior year.In order to show how these life events can be useful as a marketing tool, let's take one or two of them and see how and where to market to these people at the proper time...This is one of the best times of the year to promote whitening and cosmetic services to a group of people who are going to experience the biggest accomplishment in their lives.These circumstances can play right into your practice goals.A life stage for someone is an event, a time in their life that they may experience only once or twice.Getting married. mommy and daddy. Basically, "is the practice convenient for me to get to?
But other than location, there is a huge need for your services based not on demographics (age, income, etc.Planning for retirement.In surveys it has been pencil accessories shown that as much as China Cosmetic Packaging manufacturers 80% of consumers choose their health care providers (dentists included) by convenience of location.Now, I know you're already thinking, these people don't have money. You can also look into advertising in the school paper